Meet the Team
Dr. Rena Zulauf
Dr. iur., Attorney at Law, LL.M.
«Reputation is fragile; public perception is enduring. The idea that every person has a right to dignity and personal integrity lies at the heart of the Enlightenment and is the foundation of the rule of law. For 30 years, I have been working to ensure that this right remains intact in the digital age.»
Education
- Fordham University School of Law, New York (LL.M., 2004)
- Admitted to the Bar (Basel-Stadt, 2002)
- University of Zurich (Dr. iur., 1999)
- University of Basel (lic. iur., 1996)
Work Experience
- Founder and Partner at Zulauf Partner and Zulauf Legal AG
- Associate at a Zurich-based law firm
- Associate at a law firm specializing in media, information, and communications law
- Project assistant at a Swiss media company
- Adjunct Lecturer in Media and Communications Law at various universities and universities of applied sciences
- Research assistant in broadcasting, film, and competition law
Memberships
- Swiss Bar Association (SAV)
- Zurich Bar Association (ZAV)
Languages
German, English, French, Italian
Sebastian Krebs
MLaw et. oec. HSG, Attorney at Law
«Anyone who is attacked in the media doesn’t need to speak loudly, but rather needs clarity, precision, and prompt action. I protect reputations and personal integrity with vision, calmness, and strategy—taking into account both legal and economic consequences.»
sebastian.krebs@zulauflegal.ch
Education
- Admitted to the Bar (Zurich, 2025)
- Yale School of Management (Executive Education, 2023)
- University of St. Gallen (Master of Law, 2020)
- University of St. Gallen (Master in Business Administration, 2016)
- Aalto University, Helsinki, Finland (exchange semester)
- Konkuk University, Seoul, South Korea (exchange semester)
Work Experience
- Associate, Zulauf Legal AG
- Associate and legal assistant at a Zurich-based law firm
- Junior Associate at a large Zurich-based law firm
- Staff member in the corporate legal department of a Swiss industrial group
- HR Business Partner at a Swiss retail group
Memberships
- Swiss Bar Association (SAV)
- Zurich Bar Association (ZAV)
- HSG Alumni
- WWZ Basel Alumni
Languages
German, English
Maja Sieber
MLaw
«You have the right to protect what defines you: your personality, your privacy, and your good reputation. With a sense of responsibility and a willingness to listen, I will support you in pursuing your legal interests.»
Education
- University of Lucerne (Master of Law, 2014)
- SAWI Biel (Federal Diploma in Public Relations, 1994)
Work Experience
- Legal Associate at Zulauf Legal AG
- Head of Communications and Member of the Executive Board at Microsoft Switzerland
- Member of the Executive Board at a communications agency
Memberships
- Independent Complaints Authority for Radio and Television (UBI)
- pr suisse (Swiss Public Relations Association, SPRV)
- Zurich Public Relations Association (ZPRG)
Languages
German, English, French, Italian